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Brief: Three Skills for Selling Disruptive Innovation

Customer conversations

how to sell disruptive innovation

January 25, 2021Article

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What’s Inside

In the right hands, disruptive solutions have the power to tap unseen markets.

In our brief, Three Skills for Selling Disruptive Innovation, we explain the three core skills needed to awaken customers to the power of a disruptive solution.

These skills will be central to success in the 21st century because disruptive solutions: 

  • Represent a winner-takes-all proposition for sales professionals
  • Are experiencing fast customer adoption in the wake of the pandemic
  • Connect to many parts of the customer’s business, creating white space opportunities

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