Brief: What Does Agility Really Look Like When Prospecting?
What’s InsideMost leaders today agree on the value of agility in the reach for an operational edge.
What is less understood is how to make agility a visible part of their prospecting process. Until now.
In Richardson Sales Performance’s brief, What Does Agility Really Look Like When Prospecting? we offer three key principles that together form a clear framework for developing agility in what we call Sprint Prospecting™.
We show how to:
- Make agility in prospecting ongoing so that momentum is maintained, and each outreach becomes more aligned with the customer’s needs.
- Draft prospecting communication that will “message the moment” by leveraging higher-level research skills to address what is top-of-mind for prospects.
- Build a prospecting approach that benefits from changes in the customer’s world by learning to make use of new information.