eBook: Front Line Sales Managers as Change Agents
The front line sales manager has a crucial role to play before, during and after training. A sales manager’s active involvement increases the likelihood of salespeople initiating, engaging, and sustaining new selling behaviors over time.Richardson Sales Performance's eBook, Front Line Sales Managers as Change Agents, offers insights on how companies can optimize their investment in behavior change.
- Tips to increase awareness and understanding before training
- How to create the dedicated time and space needed during training
- Action items to ensure the application of new skills and knowledge