Brief: Sales Capabilities Required to Compete Today
Improving win rate
What’s Inside
Sales professionals need a broad set of capabilities to succeed in a virtual selling environment.
There is no single competency that drives sales excellence — rather, a collection of capabilities are needed across the selling process.
In Richardson Sales Performance’s brief, Sales Capabilities Required to Compete Today, we list and describe each capability needed as teams create, win, negotiate, and grow business.
Some of the areas we examine are:
- Prospect qualification
- Account planning
- Protecting prices
- Value articulation
- Resolving customer objections
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Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviors your team needs for sales success in your market and offer customized sales training, coaching and consulting.
