Research - How To Build a Sales Academy: The Sales Professional's Perspective
Sales performance improvement
What’s Inside
Training Industry surveyed more than 360 sales professionals to understand what they value in a Sales Academy.They examined responses across 17 different data points to build a complete picture of what capabilities and tools selling organizations need to succeed today.
Some of the findings reveal that:
- Sales training is more effective when it balances instructor-led training with digital learning
- The most relevant skills for winning the sale are understanding customer needs and presenting effectively
- Strong Sales Academies address different sales roles within a complex selling organization
- Sales professionals want ways to benchmark their performance against peers
Resources You Might Be Interested In
White Paper: The Agile Sales Leader Playbook
Learn about the capabilities sales managers and sales leaders need to develop to be agile and competitive in today's selling environment.
White Paper
White Paper: How DE&I Principles are Becoming Part of Selling
Explore the importance of incorporating DE&I principles into your selling practices.
White Paper
Brief: The State of Selling in Six Charts
Learn how the customer’s decision-making is changing, what makes the modern sales team effective in today’s setting, how negotiations are changing, and the key focus areas for the buying team
Brief
Solutions You Might Be Interested In
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Sales Technology
Learn More: Sales TechnologyWe enable a comprehensive performance journey with thoughtful, intuitive digital learning modules, crm-enabled workflow tools, and online assessments.
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Sales Training Delivery
Learn More: Sales Training DeliverySpeed to proficiency is crucial for today’s competitive sales teams looking to upskill. We offer a variety of delivery options including live, virtual, and digital to meet you where you are and quickly lift you to where you want to go.
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Sales training content that improves performance
Learn More: Sales training content that improves performanceGrounded in behavioral science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
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Professional services tailored to your needs
Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviors your team needs for sales success in your market and offer customized sales training, coaching and consulting.
