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Organizations need a structured system for training and developing a sales team.

In Richardson Sales Performance’s eBook, How to Build a Sales Academy, we map out the components of a curriculum designed to engage sales professionals across various roles in a sales organization.

We explain:

 

  • The five segments of a sales academy
  • The three reasons why a tiered structure works
  • The five factors driving sustainment in a sales academy
  • The core skills needed for each sales person

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