Article: Rethinking the Sales Manager's Role
Sales management
Written by: Ben Taylor, MBA, Content Marketing Manager, Richardson
Published: February 23, 2024
What's Inside
The responsibility of developing the seller's skills often falls to the Sales Manager.
However, balancing the unique skill of teaching with many other responsibilities has pulled many sales managers away from their strongest skill: coaching to the pursuit.
In our article, Rethinking the Sales Manager's Role, we detail:
- The sales manager's dilemma
- The new approach needed for the sales manager's role
- The way to put pursuit coaching into action