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Retail banks are seeking new ways to drive revenue as competition escalates.

In Richardson Sales Performance’s white paper, Elevating Retail Banking Service to Meet the Wider Scope of Customer Needs, we discuss how retail banking professionals can convert the customer’s needs into a sale.

We explain how retail banking professionals can:

  • Adopt a new mindset in which service and selling can coexist
  • Create a connection with the customer that reveals expanded needs
  • Deliver unexpected value for the customer in the form of additional services and products
  • Resolve the customer’s objections to a new offer

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