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eBook: Regaining Trust: Moving the Immovable Object

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At some point during the 2007-09 financial meltdown, something changed in our client relationships. An immovable object formed between the client and us, and it grew larger and heavier during this period. Exactly why this object grew, and how we should deal with it, illustrates the complexities of rebuilding relationships during times of pressure — especially exiting the recession. Moving the immovable object represents the process of regaining trust in sales, which is essential if we are to succeed in growing key relationships and insulating them from increasingly aggressive competitors. This eBook outlines practical solutions for regaining trust with customers.

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