Article: Reduce Risk with Stronger Opportunity Qualification
Improving win rate
![man climbing a ship tower to represent the risk of pursuing opportunities that don't have a strong chance of resulting in a closed deal](https://richardson.imgix.net/https%3A%2F%2Fimages.contentstack.io%2Fv3%2Fassets%2Fblt55a486d156678036%2Fblt251625a966bc4f45%2F65650c490a03ad172b39a90b%2Freducing-risk-with-stronger-opportunity-qualification-brief.png?ixlib=gatsbySourceUrl-2.0.2&auto=format%2Ccompress&q=65&w=1140&h=546&s=cca30cead3d0d8a59314fea7ffe98b57)
What’s Inside
Selling requires an enormous number of resources. When sales leaders apply these resources to poorly qualified opportunities, they become investments without a return.
Therefore, sellers need a precise and repeatable strategy for determining the viability of an opportunity.
In the article, we explain:
- The five questions sellers must ask to assess the health of an opportunity
- Why these questions matter
- How to answer these questions