Resource Logo

Hello, you are using an old browser that's not compatible and no longer supported. Please consider updating your browser to a newer version.

eBook: Building Rapport to Create Valuable Customer Relationships

Complete the Form to Download the eBook, Building Rapport to Create Valuable Customer Relationships

People are complex beings who often draw on emotions more than logic, knowledge, or intellect when making connections with others. There’s a dynamic, changing energy or chemistry that passes between people. This is the basis of building rapport in sales. Many salespeople rely on good chemistry or an outgoing personality in building rapport with prospects and clients. If that works for you on a consistent basis, you’re one of the few. Building rapport is a skill and a process that takes forethought and preparation. While it’s possible for relationships with clients to automatically click or to find a convenient conversational cue like a vacation photograph or trophy in the client’s office, those who do their homework find it easier to build rapport more often and with more people. This eBook explores the importance of building rapport and the skills necessary to consistently build rapport with clients and prospects to strengthen relationships and grow accounts.

    By checking this box, you agree that Richardson may communicate future thought leadership with you. You may unsubscribe from these communications at any time.

    View our privacy policy.

    Upon clicking download, the requested content will appear in the tray at the bottom of your browser. If you are using an Apple device you may have to complete additional steps to allow your the download request to process.