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Winning more opportunities means developing a plan that is buyer-centric, strategic, and differentiated.

Solutions are more complex and the buying journey is dynamic and iterative. The result: sales professionals need a plan that leaves nothing to chance.

In Richardson Sales Performance’s new white paper, Pursuing Opportunities with an Intentional Strategy, we reveal the buyer-centric framework needed to execute complex sales opportunities. We show how to:

  • Isolate the business issues customers care about
  • Influence the buyer’s journey rather than track it
  • Compel customers by appealing to their emotions, not just logic
  • Bring clarity to a changing and confusing process
  • Align and realign decision makers
  • Overcome customer skepticism

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