White Paper: Pursuing Opportunities With An Intentional Strategy
Sales performance improvement
What’s Inside
Winning more opportunities means developing a plan that is buyer-centric, strategic, and differentiated.Solutions are more complex and the buying journey is dynamic and iterative. The result: sales professionals need a plan that leaves nothing to chance.
In Richardson Sales Performance’s new white paper, Pursuing Opportunities with an Intentional Strategy, we reveal the buyer-centric framework needed to execute complex sales opportunities.
We show how to:
- Isolate the business issues customers care about
- Influence the buyer’s journey rather than track it
- Compel customers by appealing to their emotions, not just logic
- Bring clarity to a changing and confusing process
- Align and realign decision makers
- Overcome customer scepticism
Resources You Might Be Interested In
Brief: Selling AI in Manufacturing - Guiding Buyers Through the Fog of Uncertainty
Download the brief to learn how to prepare your sales team to sell AI in the manufacturing industry by leading buyers with confidence.
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Brief: Selling AI in Professional Services - Equipping Sales Leaders to Guide Clients Through Complexity
Download this brief to learn how to navigate selling AI in professional services.
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Brief: Selling AI in Pharmaceuticals - Building Confidence in an Industry Defined by Innovation
Download this brief to learn how to become a trusted advisor to sell AI in the pharmaceutical industry.
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