White Paper: Pursuing Opportunities With An Intentional Strategy
Sales performance improvement
What’s Inside
Winning more opportunities means developing a plan that is buyer-centric, strategic, and differentiated.Solutions are more complex and the buying journey is dynamic and iterative. The result: sales professionals need a plan that leaves nothing to chance.
In Richardson Sales Performance’s new white paper, Pursuing Opportunities with an Intentional Strategy, we reveal the buyer-centric framework needed to execute complex sales opportunities.
We show how to:
- Isolate the business issues customers care about
- Influence the buyer’s journey rather than track it
- Compel customers by appealing to their emotions, not just logic
- Bring clarity to a changing and confusing process
- Align and realign decision makers
- Overcome customer scepticism
Resources You Might Be Interested In
Brief: Developing a Successful Prospecting Strategy Amid Uncertainty
Download this brief to discover how the best sellers overcome buyer hesitation in their prospecting strategies.
Brief
Webinar: Navigating the Buyer Confidence Crisis
Download a copy of our webinar where we explore how to navigate the buyer confidence crisis with strategies to drive urgency and unstick indecisive stakeholders.
Video
Addressing Indecision in 2025
Buyer indecision: the biggest sales challenge in 2025. Read our brief where we explore this problem and what the best sellers do to overcome it.
Brief
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Professional services tailored to your needs
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