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White Paper: Prospecting in a Noisy World

Improving win rate

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What’s Inside

Customers are busy. Increasing competition and internal priorities battle for their attention. Sales professionals don’t need to be louder; they need to change their pitch.

In Richardson Sales Performance’s white paper, Prospecting in a Noisy World, we reveal how effective sales professionals are generating more leads with clear messaging that is relevant to today’s business challenges.

We look at:

  • The three ways to coalesce support among a group of decision-makers
  • How to develop outcome-based messaging that demonstrates credibility.
  • A step-by-step approach to gaining the appointment with an effective up-tiering model
  • A strategy for helping customers overcome the status quo.

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