White Paper: Winning the Sale without Thinning the Sale, Negotiating With The Modern Buyer
What’s InsideEvery moment of selling involves some amount of negotiating.
Effective sellers keep this in mind by shaping the customer’s perception of value. Keeping this approach in the context of the customer’s needs and priorities creates negotiations that are mutually beneficial. The result is a handshake - not an arm wrestle.
Download the white paper, Winning the Sale without Thinning the Sale, Negotiating With The Modern Buyer, to learn more about:
- How consultative negotiation is different
- 4 key objectives consultative negotiating serves
- Consultative negotiation guiding principles