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Prospecting messaging works when it addresses the customer’s most current needs.

Why is this so difficult? Because the customer’s needs are changing fast. Sellers need to “message the moment.”

In Richardson Sales Performance’s brief, How to Message-the-Moment and Capture the Lead’s Attention, we show the agile three-step approach for creating compelling prospecting messaging that gets noticed.

We show how sellers can:

 

  • Explore the customer’s approach to change management
  • Understand the customer’s new economic and operational drivers
  • Make the messaging clear and concise

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