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eBook: A Guide to Measuring Sales Training Effectiveness

Sales performance improvement

measure sales training impact

September 6, 2017eBook

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What’s Inside

Before implementing any training program, you need a baseline. This helps to establish where you’re at now and to make sure that you get to your ultimate destination, with all employees improving their skills and adopting the desired behaviors.

Richardson Sales Performance's eBook: A Guide to Measuring Sales Training Effectiveness, shares valuable insights on incorporating measurement into your sales training strategy.

We cover:

  • The importance of sequential measurement in a training program
  • What the Kirkpatrick Four-Level Training Evaluation Model is
  • 5 guidelines for establishing a measurement strategy


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