Resource Logo

Hello, you are using an old browser that's not compatible and no longer supported. Please consider updating your browser to a newer version.

This site uses cookies to provide you with a great user experience. By clicking continue you accept our use of cookies to modify the information we collect please click here.


This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here.

eBook: A Guide to Measuring Sales Training Effectiveness

Complete the Form to Download the eBook, A Guide to Measuring Sales Training Effectiveness

Summary: Measurement is an integral part of our lives. How can it not be an element of sales training (especially when so much is at stake, considering both dollars spent and the potential for performance improvement)? reported that, for 2013, the most recent numbers published, companies in North America spent approximately $142 billion dollars on training; globally, the investment in training was approximately $307 billion. These are significant numbers. So, when someone asks me why they should have a measurement strategy, my short answer is, “Why wouldn’t you?” How could any organization not grab the opportunity to measure progress made, or the lack of results, when committing big dollars to training their people? To start, and before implementing any training program, you need a baseline. This helps to establish where you’re at now and to make sure that you get to your ultimate destination, with all employees improving their skills and adopting the desired behaviors. Consider this truism: what gets measured gets done. Measurement shines a light on what is important. Just knowing that management is observing, monitoring, or assessing behavior will change it. Measurement provides an added value to the learning for individuals; they know that proficiency matters. This eBook provides a comprehensive guide to measuring the effectiveness of a sales training initiative.