Skip to main content

eBook: A Guide to Measuring Sales Training Effectiveness

Sales performance improvement

measure sales training impact

September 6, 2017eBook

Share on LinkedInShare on TwitterShare on Facebook

What’s Inside

Before implementing any training program, you need a baseline. This helps to establish where you’re at now and to make sure that you get to your ultimate destination, with all employees improving their skills and adopting the desired behaviors.

Richardson Sales Performance's eBook: A Guide to Measuring Sales Training Effectiveness, shares valuable insights on incorporating measurement into your sales training strategy.

We cover:

  • The importance of sequential measurement in a training program
  • What the Kirkpatrick Four-Level Training Evaluation Model is
  • 5 guidelines for establishing a measurement strategy

Complete the form to access this complimentary resource.

Resources You Might Be Interested In

group of stunt planes flying through the sky as a metaphor for a strong sales team being led by a strong sales leader who has built the right skills and processes to drive success.

White Paper: The Agile Sales Leader Playbook

Learn about the capabilities sales managers and sales leaders need to develop to be agile and competitive in today's selling environment.

White Paper

diverse group of young professionals sitting in front of a bold orange wall, looking at the camera representing the diverse, inclusionary, equitable workforce of today.

White Paper: How DE&I Principles are Becoming Part of Selling

Explore the importance of incorporating DE&I principles into your selling practices.

White Paper

a pie chart indicating that more charts are included in the resource

Brief: The State of Selling in Six Charts

Learn how the customer’s decision-making is changing, what makes the modern sales team effective in today’s setting, how negotiations are changing, and the key focus areas for the buying team


Solutions You Might Be Interested In