eBook: How the Marketing Team Should Work With Sales
Sales performance improvement
What’s Inside
Even though it plays a valuable and critical role in today’s marketing mix, content marketing is often misunderstood by those in sales. Given all of the investment and focus being spent on content-based marketing, the only way to make an impact — to drive profitable customer action — is for marketing and sales to be in sync and supporting each other.The strategies outlined in this eBook, How the Marketing Team Should Work With Sales, will help align your marketing efforts with sales goals.
We discuss:
- Creating content that is appropriate for each stage of the selling process
- The importance of communication from sales in developing content
- Making sure the sales team is familiar with and has easy access to the content
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Brief: How Sellers in the Healthcare Industry Can Adapt to Three Key Trends
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Download a copy of our webinar where we explore how agile prospecting combined with social selling skills enhances your sales professionals prospecting efforts.
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How LexisNexis Drives Sales Wins and Enhances Customer Satisfaction
Discover how LexisNexis Risk Solutions partnered with Richardson to elevate their sales team with a transformative training approach. Watch the full interview to learn about the results and insights gained from the journey, and see how focusing on confidence, curiosity, and courage reshapes their success.
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Professional services tailored to your needs
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