eBook: How the Marketing Team Should Work With Sales
Sales performance improvement
What’s Inside
Even though it plays a valuable and critical role in today’s marketing mix, content marketing is often misunderstood by those in sales. Given all of the investment and focus being spent on content-based marketing, the only way to make an impact — to drive profitable customer action — is for marketing and sales to be in sync and supporting each other.The strategies outlined in this eBook, How the Marketing Team Should Work With Sales, will help align your marketing efforts with sales goals.
We discuss:
- Creating content that is appropriate for each stage of the selling process
- The importance of communication from sales in developing content
- Making sure the sales team is familiar with and has easy access to the content
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White Paper: The Agile Sales Leader Playbook
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Brief: The State of Selling in Six Charts
Learn how the customer’s decision-making is changing, what makes the modern sales team effective in today’s setting, how negotiations are changing, and the key focus areas for the buying team
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Solutions You Might Be Interested In
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Sales Training Delivery
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Sales training content that improves performance
Learn More: Sales training content that improves performanceGrounded in behavioral science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
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Professional services tailored to your needs
Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviors your team needs for sales success in your market and offer customized sales training, coaching and consulting.
