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eBook: Content Marketing: How the Marketing Team Should Work With Sales

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Even though it plays a valuable and critical role in today’s marketing mix, content marketing is often misunderstood by those in sales. Given all of the investment and focus being spent on content-based marketing, the only way to make an impact — to drive profitable customer action — is for marketing and sales to be in sync and supporting each other. The strategies outlined in this eBook will help align your marketing efforts with sales goals.