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eBook: 5 Tips on How to Use a C-Level Executive in a Sales Meeting

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Summary: In the competitive world of selling, it is natural to seek a turbocharger equivalent to boost your performance in a sales meeting. At times, this means asking a C-level executive — i.e., CEO, CFO, CIO, etc. — to join a sales meeting or presentation. And why not? A C-level executive may be able to help advance a sale or retain a relationship, and in the process, build your credibility with a client and even your colleagues. These 5 tips will help you leverage a C-level executive in a sales meeting.