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Brief: Selling In the Insurance Industry

Sales performance improvement

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What’s Inside

Today’s insurance industry faces growing complexity and competition at every corner.

Insurance has become a commodity market marked by low growth in mature markets. As a result, insurance companies are shifting the way that they go to market and interact with their clients. Download Richardson Sales Performance's brief, Selling In the Insurance Industry, and discover the trends that have emerged as a result of this new environment.

We discuss how to:

  • Use a consultative selling approach with the customer
  • Integrate big data into the sales process
  • Develop a nurtured and healthy talent pipeline

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