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Learn to avoid common negotiation mistakes in less than 3 minutes.

In Richardson’s video, we show what an ineffective negotiation looks like. The scenario illustrates what happens when a sales professional makes a concession, rather than a carefully executed trade.

Watch the clip and learn:

  • How to properly position a trade by leading with customer benefits
  • How to use silence as a negotiation skill
  • How to ask the kinds of questions that make customers receptive to a trade
  • How to maintain control of the negotiation by giving to get

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