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Customers have pivoted or even redesigned their business in response to the upheaval in recent months.

Sales professionals need to be prepared for this new setting with the skills to capture the customer’s past, present, and future so that they correctly address new needs that are sometimes unclear, even to the decision makers.

In our white paper, High-Stakes Customer Conversations, we offer the strategies that sales professionals need in order to sell in an environment characterized by ongoing change.

In this white paper, we show how to:

  • Assert a point of view to shape customer thinking
  • Build alignment among stakeholders
  • Access senior-level stakeholders

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