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Brief: The Six Buyer Personas of the Healthcare Sale

Customer conversations

healthcare buyer personas

April 2, 2020Article

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What’s Inside

Making the healthcare sale means addressing a group of stakeholders, each with a different set of needs. Understanding these needs means understanding the different personas involved.

In the brief, The Six Buyer Personas of the Healthcare Sale, we explore the different value propositions that resonate with each stakeholder.

We show how to address the:

    • CEO/President
    • Chief Financial Officer
    • Lab Manager
    • Medical Director
    • Clinician
    • Procurement Professional

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