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eBook: Growing Strategic Accounts Through Customer Co-Creation

Growing accounts

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What’s Inside

It’s common for sales leaders (and salespeople themselves) to look to their large, strategic customers year after year to sustain or drive increased revenue performance. All too often, account growth strategies and plans are isolated events and are missing one critical component – the buyer.

In our eBook, Growing Strategic Accounts through Customer Co-Creation, we outline practical ideas for salespeople to increase their proficiency in identifying and meeting customer needs to build credibility as a trusted advisor to their clients.

We explore:

  • Why a collaborative approach yields better outcomes
  • Shifting to a shape and create mode of selling
  • The four factors of a value strategy

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