eBook: Growing Strategic Accounts Through Customer Co-Creation

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Summary: All too often, account growth strategies and plans are isolated events and are missing one critical component – the buyer. To be successful, strategic account planning needs to be an ongoing process in which salespeople co-create value with customer stakeholders, resulting in a deeper understanding of your customer’s business and increased alignment between your organization and your customer’s organization. In our eBook, Growing Strategic Accounts through Customer Co-Creation, we outline practical ideas for salespeople to increase the proficiency in identifying and meeting needs to have credibility as a trusted advisor to their clients.

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