Resource Logo

Hello, you are using an old browser that's not compatible and no longer supported. Please consider updating your browser to a newer version.

Contact Us Contact Us

White Paper: Richardson Sales Performance's Sustainment Framework

Complete the Form to Download the White Paper: Richardson Sales Performance's Sustainment Framework

Planning to sustain sales training is a critical element of the success of any initiative. This is because change takes time and most of us are impatient. If people don’t feel like they are making progress with the new behaviors, they are much more likely to return to their pre-training behaviors. Successful sustainment plans break up behavior change into incremental steps so that people feel that they are making progress. In addition, success, even partial success, is important so that people feel the benefits of putting in the effort to master the new knowledge and skills. Finally, holding people accountable for their behavior change through verification dialogues helps people to take personal ownership of the need to continue using the new knowledge and skills rather than the “old” way of doing things. This white paper explains how sales organizations can effectively plan to sustain the learning and skill development gained from a sales training initiative.

    By checking this box, you agree that Richardson may communicate future thought leadership with you. You may unsubscribe from these communications at any time.

    View our privacy policy.

    Upon clicking download, the requested content will appear in the tray at the bottom of your browser. If you are using an Apple device you may have to complete additional steps to allow your the download request to process.