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White Paper: Sales Training Sustainment Framework

Sales performance improvement

strategies for sustaining the impact of sales training

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What’s Inside

Planning to sustain sales training is a critical element of the success of any initiative.

This is because change takes time and most of us are impatient. If people don’t feel like they are making progress with the new behaviors, they are much more likely to return to their pre-training behaviors. Richardson Sales Performance's white paper, Sales Training Sustainment Framework, explains how sales organizations can effectively plan to sustain the learning and skill development gained from a sales training initiative.

We cover:

  • The three phases of lasting behavior change
  • Common barriers that prevent training sustainment
  • Five effective steps to achieve sustainment success

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