Resource Logo

Hello, you are using an old browser that's not compatible and no longer supported. Please consider updating your browser to a newer version.

Contact Us Contact Us

Long-winded communication risks not only clarity, but it also risks the relationship with the audience. Listeners and readers want to see that the communicator has their interests in mind. The most effective way to satisfy this need is to keep the messaging concise.

In Richardson Sales Performance’s latest brief Four Ways to Be More Concise in Messaging, we offer clear guidelines for delivering messaging that earns the customer’s attention. We show how to:

• Avoid excessive prefacing
• Consider the “cognitive load” of the messaging
• Signal the structure of the message upfront
• Connect the meaning of the message to the customer early

If you would like to learn more about how to become more effective in your communication with customers, please email us at

Complete the Form to Download the Brief

    By checking this box, you agree that Richardson may communicate future thought leadership with you. You may unsubscribe from these communications at any time.

    View our privacy policy.

    Upon clicking download, the requested content will appear in the tray at the bottom of your browser. If you are using an Apple device you may have to complete additional steps to allow your the download request to process.