Brief: Four Elements to Reshape Channel Sales Success

Growing accounts

May 20, 2025

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What’s Inside

By 2030, McKinsey predicts the channel sales ecosystem will drive as much as $80 trillion in revenue—yet the majority of B2B organizations rate their channel motions as ineffective.  

That’s why now is the time to rethink your channel sales strategy.  

In our brief, "Four Elements to Reshape Channel Sales Success," learn the five key challenges that partner account managers face in today’s marketplace— and four strategies to solve them.  

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