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Brief: The Five Capabilities Needed to Lead Salespeople

Sales management

a diverse team of sellers in an open, airy office are lead by a confident manager who is using new skills learned from Richardson training to address their unique needs and drive collective success.


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What’s Inside

As sales teams become more diverse it has never been more important to develop a leadership style that speaks to every type of seller.

The sales team of today represents a range of personalities. Sales leaders need a new set of skills if they are going to lead each salesperson to the same goal.

Download this brief to explore the core skills sales managers will need to drive performance in this setting.

We show how leaders can:

  • Coach with agility
  • Conduct vital conversations
  • Lead world-class one-on-ones
  • Manage different people differently
  • Motivate sales professionals

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