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Brief: Finding the Path to the Sale with Superior Service

Customer service

man walking through a grass maze as a metaphor for finding the path to the sale through better customer service

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What’s Inside

The most forward-thinking sales organizations are beginning to recognize the untapped potential of their service teams.

They are discovering that strong customer service does more than retain relationships, it expands them.

In the brief, Finding the Path to the Sale with Superior Service we show how service professionals can address the customer’s wider set of needs and ultimately expand the sale.

Doing so means:

  • Bringing structure to the customer conversation
  • Exploring the customer’s unmet needs
  • Positioning an expanded solution

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