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Nothing is more energizing in sales than having a highly differentiated offering.

However, brilliant product features are short-lived in today’s environment of escalating competition.

In our eBook, How You Sell Is Your Last Advantage, we offer ways to develop a sales experience that rises to the level of a competitive advantage.

We show:

 

  • How to graduate from a “teller and controller” to a Consultative Seller
  • How to create customer value by connecting capacities to business goals
  • How to create a simplified decision process for the buyer
  • How to adopt an end-to-end structured sales development process

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