Nothing is more energizing in sales than having a highly differentiated offering.
However, brilliant product features are short-lived in today’s environment of escalating competition.
In our eBook, How You Sell Is Your Last Advantage, we offer ways to develop a sales experience that rises to the level of a competitive advantage.
- How to graduate from a “teller and controller” to a Consultative Seller
- How to create customer value by connecting capacities to business goals
- How to create a simplified decision process for the buyer
- How to adopt an end-to-end structured sales development process