Webinar Recording: Enabling Sales Teams Throughout the New Buyer's Journey
Sales performance improvement
Written by: Ben Taylor, MBA, Content Marketing Manager, Richardson
Published: December 18, 2019
What's Inside
Technology, competition, and scarcity of resources have made the buyer’s journey more complex. Sales professionals need a way to adapt.
In Richardson Sales Performance’s webinar recording, Enabling Sales Teams Throughout the New Buyer's Journey, we provide the steps to track the buyer’s journey and engage the customer at each phase. We illustrate a structured approach for bringing organization to increasingly complex selling challenges.
In the presentation we show:
- How to identify the five phases of the buyer’s journey and respond appropriately
- How to leverage the three buying factors to drive momentum in the sale
- How to use “customer strategy mapping” to position value that resonates with customer goals
