Webinar Recording: Enabling Sales Teams Throughout the New Buyer's Journey
Sales performance improvement
What’s Inside
Technology, competition, and scarcity of resources have made the buyer’s journey more complex. Sales professionals need a way to adapt.In Richardson Sales Performance’s webinar recording, Enabling Sales Teams Throughout the New Buyer's Journey, we provide the steps to track the buyer’s journey and engage the customer at each phase. We illustrate a structured approach for bringing organization to increasingly complex selling challenges.
In the presentation we show:
- How to identify the five phases of the buyer’s journey and respond appropriately
- How to leverage the three buying factors to drive momentum in the sale
- How to use “customer strategy mapping” to position value that resonates with customer goals
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Brief: The State of Selling in Six Charts
Learn how the customer’s decision-making is changing, what makes the modern sales team effective in today’s setting, how negotiations are changing, and the key focus areas for the buying team
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