Learn how your sales professionals can become more effective negotiators in less than four minutes.
Effective negotiators know how to leverage a trade without losing margins.
In Richardson’s video, we show what effective negotiation looks like. The scenario illustrates what happens when a sales professional meets a customer’s needs without losing the profitability of the sale.
Share it with your sales teams to help them learn:
- How to lead into a trade by signaling that the customer needs have been heard
- How to project confidence and strong presence when positioning an offer
- How to neutrally acknowledge a customer’s negative reaction to a price
- How to position trades incrementally to increase their impact