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Learn how your sales professionals can become more effective negotiators in less than four minutes.

Effective negotiators know how to leverage a trade without losing margins.

In Richardson’s video, we show what effective negotiation looks like. The scenario illustrates what happens when a sales professional meets a customer’s needs without losing the profitability of the sale.

Share it with your sales teams to help them learn:

 

  • How to lead into a trade by signaling that the customer needs have been heard
  • How to project confidence and strong presence when positioning an offer
  • How to neutrally acknowledge a customer’s negative reaction to a price
  • How to position trades incrementally to increase their impact

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