Resource Logo

Hello, you are using an old browser that's not compatible and no longer supported. Please consider updating your browser to a newer version.

This site uses cookies to provide you with a great user experience. By clicking continue you accept our use of cookies to modify the information we collect please click here.


This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here.

Contact Us Contact Us

In recent years, the viability of a defined sales process has come into question.

Some consider a process to be too rigid in today’s complex and fluid environment. Despite these challenges, high-performing organizations find a sales process to be valuable, if it is a dynamic sales process.

In the brief, How to Develop a Dynamic Sales Process That Works with Modern Buyers, we show how a dynamic sales process addresses the non-linear nature of selling today by enabling the sales professional to recognize where the buyer is in their purchase assessment and adjust accordingly.

We explain how to:


  • Define the optimal customer experience
  • Create a coachable framework
  • Build a process with layers, not steps

Complete the Form to Download the Brief