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Research: Best Practices in Design Delivery of Sales Training Programs

Sales performance improvement

becoming an effective sales coach

March 17, 2021Research

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What’s Inside

Sales training has been a cornerstone of many organizations’ strategies to increase revenues and drive efficiency.

However, the landscape of sales training is subject to constant change—whether from technology, buyer education, communication strategies, or training delivery methods. Training Industry, Inc. and Richardson Sales Performance conducted a study to examine the programs and initiatives that organizations are using for sales training and to look for patterns in how these organizations draw on external expertise to effectively lead them.

The research, Best Practices in Design Delivery of Sales Training Programs, offers insights on:

  • Significant influencing trends in sales training
  • Findings on leveraging external providers for sales training
  • Direction of investment for sales training improvement

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