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Brief: Building the Customer’s Confidence in the ROI of the Solution

Improving win rate

January 19, 2022Article

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What’s Inside

During the initial panic of the pandemic, businesses made quick moves to cut costs.

Though some businesses have begun to soften the intensity of these measures, they are now exercising more scrutiny over investments than ever before.

In our brief, Building the Customer’s Confidence in the ROI of the Solution, we examine three ways in which sales professionals can strengthen the stakeholders’ belief in the measurable, financial outcomes of the solution.

We show how sales professionals can: 

  • Articulate the value of incremental gains
  • Build around the key ROI factors that resonate with each customer
  • Contextualize the ROI to the industry

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