Skip to main content

Brief: Selling in the Retail & Consumer Package Goods (CPG) Industry

Outbound sales

consumer package goods retail sales training programmes

July 6, 2018Article

Share on LinkedInShare on TwitterShare on Facebook

What’s Inside

The CPG industry and retail sales today operate at breakneck speed.

Rushed shoppers want instant gratification and value. To meet these demands, retailers have entered an analytics arms race where competitors seek to distill insights from constantly flowing data. This environment has left many consumer packaged goods (CPG) and retail sales businesses wondering how their role will develop in response to these trends.

In the brief, Selling in the Retail & Consumer Package Goods (CPG) Industry, we offer insight on how to:

  • Move beyond familiar routines
  • Access the decision-makers
  • Use analytics to engage the buyer

Complete the form to access this complimentary resource.

Resources You Might Be Interested In

agile selling skills

Brief: How Agile Sales Professionals Use Sprints to Target, Message, and Engage Prospects

Download this brief to learn how Sprint Prospecting™ enables agility that quickly gets to the core of the customer’s needs.


evidence-based solution selling training for healthcare

Brief: Engaging Healthcare Professionals with Agile Messaging

Discover three ways sellers can deliver meaningful messaging to HCPs to gain access while staying in compliance.


richardson sales performance and training company

White Paper: Accessing Growth with Sprint Prospecting

Download the White Paper, Accessing Growth with Sprint Prospecting, we offer a new set of skills designed to earn the customer’s attention.

White Paper

Solutions You Might Be Interested In