Brief: Selling in the Retail & Consumer Package Goods (CPG) Industry
What’s InsideThe CPG industry and retail sales today operate at breakneck speed.
Rushed shoppers want instant gratification and value. To meet these demands, retailers have entered an analytics arms race where competitors seek to distill insights from constantly flowing data. This environment has left many consumer packaged goods (CPG) and retail sales businesses wondering how their role will develop in response to these trends.
In the brief, Selling in the Retail & Consumer Package Goods (CPG) Industry, we offer insight on how to:
- Move beyond familiar routines
- Access the decision-makers
- Use analytics to engage the buyer