Brief: Selling in the Retail & Consumer Package Goods (CPG) Industry
Outbound sales
What’s Inside
The CPG industry and retail sales today operate at breakneck speed.Rushed shoppers want instant gratification and value. To meet these demands, retailers have entered an analytics arms race where competitors seek to distill insights from constantly flowing data. This environment has left many consumer packaged goods (CPG) and retail sales businesses wondering how their role will develop in response to these trends.
In the brief, Selling in the Retail & Consumer Package Goods (CPG) Industry, we offer insight on how to:
- Move beyond familiar routines
- Access the decision-makers
- Use analytics to engage the buyer
Resources You Might Be Interested In
Brief: How Agile Sales Professionals Use Sprints to Target, Message, and Engage Prospects
Download this brief to learn how Sprint Prospecting™ enables agility that quickly gets to the core of the customer’s needs.
Brief
Brief: Engaging Healthcare Professionals with Agile Messaging
Discover three ways sellers can deliver meaningful messaging to HCPs to gain access while staying in compliance.
Brief
White Paper: Accessing Growth with Sprint Prospecting
Download the White Paper, Accessing Growth with Sprint Prospecting, we offer a new set of skills designed to earn the customer’s attention.
White Paper
Solutions You Might Be Interested In
![sales technology]()
Sales Technology
Learn More: Sales TechnologyWe enable a comprehensive performance journey with thoughtful, intuitive digital learning modules, crm-enabled workflow tools, and online assessments.
![sales training delivery services]()
Sales Training Delivery
Learn More: Sales Training DeliverySpeed to proficiency is crucial for today’s competitive sales teams looking to upskill. We offer a variety of delivery options including live, virtual, and digital to meet you where you are and quickly lift you to where you want to go.
![sales training content]()
Sales training content that improves performance
Learn More: Sales training content that improves performanceGrounded in behavioral science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
![sales consulting services]()
Professional services tailored to your needs
Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviors your team needs for sales success in your market and offer customized sales training, coaching and consulting.
