In Richardson’s brief, 4 Ways to Make the Sale before Month End, we explore four specific ways to bring the customer back into the dialogue to create urgency around making the purchase.
We discuss the science and strategy behind:
- Articulating status quo risk to inspire the customer’s action
- Using the Framing Effect to put the solution’s value in real-world terms
- Applying clear structure to the value proposition to make buying easy
- Leveraging reflection questions to reveal what’s slowing the sale
Download the brief and learn how to put any of these four strategies to use today.
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