White Paper: Embracing The Turns, The New Buyer Journey
Sales performance improvement
![buyer journey white paper 2](https://richardson.imgix.net/https%3A%2F%2Fimages.contentstack.io%2Fv3%2Fassets%2Fblt55a486d156678036%2Fblt54f21c9fadc8135f%2F6160b5bb510c997409a5e98b%2Fbuyer-journey-white-paper-2.png?ixlib=gatsbySourceUrl-2.0.2&auto=format%2Ccompress&q=65&w=1140&h=584&s=7cf9d0b4235ad65ae17f029e99df4b02)
What’s Inside
Today’s buying journey is a dynamic path full of sharp turns and unexpected off-shoots.Sales professionals need to keep their hands on the wheel.
In Richardson Sales Performance’s latest white paper, Embracing the Turns: The New Buyer Journey, we show why the buyer’s journey is now an iterative process and how sales professionals can stay ahead of the curve.
We uncover:
- How risk, ROI, and consensus all influence the buyers’ decision
- How needs, stakeholders, and perceptions all change throughout the journey
- Why the combination of information and people causes the customer to refine their thinking
- Why the customer’s change in scope and priorities means aligning and realigning stakeholders
- The importance of understanding, anticipating, and shaping customer thinking