Resource Logo

Hello, you are using an old browser that's not compatible and no longer supported. Please consider updating your browser to a newer version.

     Contact Us     |     Sales Effectiveness System     |     Connected Selling Curriculum

Today’s buying journey is a dynamic path full of sharp turns and unexpected off-shoots.

Sales professionals need to keep their hands on the wheel.

In Richardson Sales Performance’s latest white paper, Embracing the Turns: The New Buyer Journey, we show why the buyer’s journey is now an iterative process and how sales professionals can stay ahead of the curve.

We uncover:

  • How risk, ROI, and consensus all influence the buyers’ decision
  • How needs, stakeholders, and perceptions all change throughout the journey
  • Why the combination of information and people causes the customer to refine their thinking
  • Why the customer’s change in scope and priorities means aligning and realigning stakeholders
  • The importance of understanding, anticipating, and shaping customer thinking

If you’d like to learn more about the new buying journey and how to equip your sales team to navigate it, please contact us.

Complete the Form to Download the White Paper

    By checking this box, you agree that Richardson may communicate future thought leadership with you. You may unsubscribe from these communications at any time.

    View our privacy policy.

    Upon clicking download, the requested content will appear in the tray at the bottom of your browser. If you are using an Apple device you may have to complete additional steps to allow your the download request to process.