Brief: The 3 Psychological Principles of Better Customer Service
Customer service
Written by: Ben Taylor, MBA, Content Marketing Manager, Richardson
Published: January 19, 2022
What's Inside
Customer service has become a high-stakes challenge as the definition of “good” changes. Delivering effective customer service means doing more than addressing the customer’s needs- it also means addressing the customer’s psychology.
In the brief, The Three Psychological Principles of Better Customer Service, we look at three behavioral-psychology concepts that any service professional can use to become more effective.
We examine:
In the brief, The Three Psychological Principles of Better Customer Service, we look at three behavioral-psychology concepts that any service professional can use to become more effective.
We examine:
- How to demonstrate the right kind of empathy
- How to manage the customer’s short-term emotions to improve long-term outcomes
- How to simplify the path forward for the customer
