Article: Balancing Standardization and Relevancy in Your Sales Methodology
Some parts of the sales methodology need to be standardized so that everyone speaks the same sales language. Other parts need to be customized so that concepts are relevant to individual sellers.
The question is, which parts should be standardized, and which parts should be made highly relevant?
We answer that question in our brief, Balancing Standardization and Relevancy in Your Sales Methodology.