Brief: Advancing the Sale By Being Assertive, Not Aggressive
Sales performance improvement
What’s Inside
Sales professionals need to assert a point of view to properly reframe the customer’s thinking. However, there is a fine line between being assertive and being aggressive.In Richardson Sales Performance’s brief, Advancing the Sale by Being Assertive, Not Aggressive, we explore the four key ways effective sales professionals can more effectively assert a point of view without becoming aggressive in the sale. We discuss:
- How normalizing discussions of risk reduces the customer’s anxiety
- How reflection questions shape the customer’s perspective
- How nontechnical, clear language aligns customers to the solution’s value
- How to build trust through transparency
Resources You Might Be Interested In
White Paper: The Agile Sales Leader Playbook
Learn about the capabilities sales managers and sales leaders need to develop to be agile and competitive in today's selling environment.
White Paper
White Paper: How DE&I Principles are Becoming Part of Selling
Explore the importance of incorporating DE&I principles into your selling practices.
White Paper
Brief: The State of Selling in Six Charts
Learn how the customer’s decision-making is changing, what makes the modern sales team effective in today’s setting, how negotiations are changing, and the key focus areas for the buying team
Brief
Solutions You Might Be Interested In
![sales technology]()
Sales Technology
Learn More: Sales TechnologyWe enable a comprehensive performance journey with thoughtful, intuitive digital learning modules, crm-enabled workflow tools, and online assessments.
![sales training delivery services]()
Sales Training Delivery
Learn More: Sales Training DeliverySpeed to proficiency is crucial for today’s competitive sales teams looking to upskill. We offer a variety of delivery options including live, virtual, and digital to meet you where you are and quickly lift you to where you want to go.
![sales training content]()
Sales training content that improves performance
Learn More: Sales training content that improves performanceGrounded in behavioral science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
![sales consulting services]()
Professional services tailored to your needs
Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviors your team needs for sales success in your market and offer customized sales training, coaching and consulting.
