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2022 Selling Challenges Research Study

Sales performance improvement


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What’s Inside

We asked over 500 sales professionals and managers about the challenges they are experiencing in the market today. Their responses reveal that traditional approaches alone are not enough to win the sale in a complex and changing market.

Download our 2022 Selling Challenges Research Study to explore the responses we received to six key questions exploring where sellers need new skills. We also offer insights on how to develop those capabilities.

In the study, we show:

  • The granular survey data that pinpoints exactly where sellers need help
  • The market trends that explain why sellers experience these challenges
  • The key skills sellers need to navigate the new selling landscape

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