White Paper: The 2021 Sales Imperative
Improving win rate
What’s Inside
The ability to endure change is not enough.Success in selling means using that change to get better.
In Richardson Sales Performance’s white paper, The 2021 Selling Imperative: Selling That Thrives on Change, we reveal these changes and how to use them as a competitive advantage.
We show:
- How flattening customer businesses offer expansive white space opportunities
- How to align a scattered set of stakeholder priorities and build consensus
- How to leverage the virtual medium to better connect to the customer’s needs
Resources You Might Be Interested In
Brief: Seven Steps to Bridge the Sales Enablement Gap
Learn the strategy behind getting your sales enablement team to deliver the right support at the right time to align with the sellers' goals.
Brief, Article
Checklist: The Six Components of an Effective Account Strategy
Learn how to prioritize existing accounts by identifying priority accounts, analyzing critical information, and developing a plan for creating new value.
Brief
Brief: Focusing on Existing Customers as Buyer Uncertainty Rises
Learn how to navigate uncertainty with the buying team by getting to the customer's core needs faster, accessing power more efficiently, and building consensus sooner.
Brief
Solutions You Might Be Interested In
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Sales Technology
Learn More: Sales TechnologyWe enable a comprehensive performance journey with thoughtful, intuitive digital learning modules, crm-enabled workflow tools, and online assessments.
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Sales Training Delivery
Learn More: Sales Training DeliverySpeed to proficiency is crucial for today’s competitive sales teams looking to upskill. We offer a variety of delivery options including live, virtual, and digital to meet you where you are and quickly lift you to where you want to go.
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Sales training content that improves performance
Learn More: Sales training content that improves performanceGrounded in behavioral science, our Connected Selling Curriculum addresses all selling roles and all phases of the sales cycle to give your team the right learning at the right time.
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Professional services tailored to your needs
Learn More: Professional services tailored to your needsWe define and target the most critical selling behaviors your team needs for sales success in your market and offer customized sales training, coaching and consulting.
