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The ability to endure change is not enough.

Success in selling means using that change to get better.

In Richardson Sales Performance’s white paper, The 2021 Selling Imperative: Selling That Thrives on Change, we reveal these changes and how to use them as a competitive advantage.

We show:


  • How flattening customer businesses offer expansive white space opportunities
  • How to align a scattered set of stakeholder priorities and build consensus
  • How to leverage the virtual medium to better connect to the customer’s needs

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