Skip to main content

Brief: Three Trends to Expect in 2022 For Healthcare Sales Professionals

Improving win rate

2022 selling trends in healthcare

17 January 2022Brief

Share on LinkedInShare on TwitterShare on Facebook

What’s Inside

How do healthcare sales professionals respond to the breadth of change in their world?

The answer is to focus on the three biggest challenges rather than attempt to address every new development.

In Richardson Sales Performance's brief, Three Trends to Expect in 2022 for Healthcare Sales Professionals, we identify the three biggest challenges healthcare professionals will likely face in 2022 and how to overcome them.

We show how to:

1. Refocus on negotiation skills as stakeholders gain new leverage

2. Place the value of the solution in the context of the customer’s digital setting

3. Connect the solution to one of the customer’s “Big Three” needs

Share your email to access this complimentary resource.

Related Resources for Healthcare Sales Professionals

healthcare sales personas

Brief: Three Changes Healthcare Sales Professionals Can Make Today to Succeed Tomorrow

Discover three ways in which healthcare sales teams can use existing resources in a different way to drive sales.


virtual prospecting for healthcare sales

Brief: Three Ways to Improve Virtual Selling Access in Healthcare with Better Prospecting

Download this brief to discover best practises necessary for developing a virtual approach to prospecting in healthcare sales.


evidence-based solution selling training for healthcare

Brief: Engaging Healthcare Professionals with Agile Messaging

Discover three ways sellers can deliver meaningful messaging to HCPs to gain access while staying in compliance.


healthcare buyer personas

Brief: The Six Buyer Personas of the Healthcare Sale

In the brief, The Six Buyer Personas of the Healthcare Sale, we explore the different value propositions that resonate with each stakeholder.


successful virtual selling

Brief: Gaining Virtual Access to Healthcare Professionals

Download the brief to learn how healthcare sales professionals can front-load their efforts so their first outreach sparks interest.


evidence based solution selling healthcare

Brief: Understanding “Path-Dependence” When Selling to Healthcare Professionals

Discover three ways sales teams can overcome path dependence when selling to physicians and healthcare professionals.


Sales Training Solutions for Healthcare Sales Professionals