Brief: Simplify Selling by Focusing on the Four Drivers
Sellers are equipped with an endless array of tools that organise and categorise information but rarely guide the process.
The Four Drivers overcome this problem by isolating the key accomplishments – in the order they must be reached – needed to win the sale.
In Richardson Sales Performance’s brief, Simplify Selling by Focusing on the Four Drivers, we offer a deep dive into each of these four parts.
We breakdown how to:
- Direct the Vision
- Get to Power
- Drive Consensus and Resolve Risk
- Persuade with Value