The buyer’s journey is no longer linear — it is dynamic. Effective sales professionals are keeping pace at every turn by using the right skills at the right time.
In Richardson’s brief, Enabling Sales Teams through the New Buyer’s Journey, we break down the specific selling skills needed at each phase of the buying journey.
We look at:
- The three buying factors that influence the buyer’s journey
- The five phases of the buyer’s journey and how to address each
- The specific skills needed to take an opportunity from exploration to implementation
- The key coaching questions that enable the right selling behaviours at the right time