Video Blog: Sales Coaching: Why do Companies Continue to “Not Coach”?

Today’s organisations have finally realised the importance and value of sales coaching, but that doesn’t guarantee that it is always happening. The sales coaching training process starts at the top of an organisation with managers, whom are responsible for coaching down.

If managers are unable to grasp the learnt skill of coaching, it will affect the rest of the organisation as well. In this video blog, Richardson Sales Performance's Andrea Grodnitzky, Richardson Sales Performance's Chief Marketing Officer, discusses what is preventing organisations from fully adopting coaching as a universal skill.

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