Sales Transformation: Can you take Control of a Customer Conversation?

Engaging in meaningful consultative dialogue with a prospect or existing client is one of the best ways to assess how your organisation can help them achieve goals, address challenges, and discover new opportunities.

Sales reps need to be listening as much as they are presenting in order to gain perspective from a customer. Please join David DiStefano, former President and CEO of Richardson Sales Performance, in this video blog as he discusses the benefits of a two-way dialogue and not to control the customer conversation, but to gather relevance and information from the customer.

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