Sales Dialogues - Provoking Needs, Can you do this?

When engaging in a sales dialogue with a prospect or client, it is important to acknowledge their current needs before approaching them with new needs. To provoke a need, sales reps can establish credibility by sharing insights and asking questions to better understand the client.

In this video blog post, Richardson Sales Performance CMO, Andrea Grodnitzky, explains how sales reps can avoid acting arrogant towards clients, and offers some sound advice for how to balance needs and insights.