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Video: When Sellers Fail to Access Decision Makers

Customer conversations

attractive black saleswoman engaging in a conversation with key decision makers that her effective sales skills and strategies have earned her access to.


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A sales professional cannot sell to somebody who cannot buy.

Winning the sale means accessing those with the power to make a purchasing decision.

In this video, we provide a clear example of why sellers sometimes miss the opportunity to reach the stakeholders that have the authority to buy.

Watch an example that shows what it looks like when a seller effectively leverages their relationship with a contact to get a meeting with a key decision maker.

Learn how Richardson's Sprint SellingTM training can help your sellers build the skills they need to more effectively gain access to the key decision-makers in an account by clicking here to download an informational programme brochure.

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